Events

"Activate your Brand" Workshop

Date: 8th May, 2009

Time: 10:30 am - 1:00 pm

Venue: TBA (Lahore)

Registration Fee: Rs. 500 only

How do you get the word out about your brand and all the great work that you do if you have a limited marketing or PR budget? Attend a knowledge-sharing session and learn how to use media wisely!

P@SHA has launched a series of workshops geared towards technology firms to help you get your message out to your target audience.

This workshop will focus on the broad concepts of brand, media and PR and getting the most out of every marketing dollar.

10:30 - 11:00 am
The Power of the Brand: Jehan Ara, President, P@SHA
How to use the online medium in the best possible manner to get your message across both to local and global audiences. What  you need to do to build your brand, and showcase your company’s product or service.

11:00 - 11:30 am
Managing Media: Rabia Garib, Editor-in Chief, CIO Pakistan
How the media plays a strategic role in your branding and how to use it more
effectively in its various forms. A quick rundown of everything from what the
“right” kind of content to leak to media is, to the best way to write a press release,
how to create a case study and what you should talk about when you are in front
of the camera.

11:30 - 12:00 pm
PR Savvy: Salaina Haroon, Country Marketing Director, Communique Collective PR & Media Mgmt
Why Public Relations is better than advertising for the technology sector. How
to identify your key markets, where to get the message across and what the best
way is to tailor a marketing budget which gives you a holistic, 360 degree
approach to activate your brand across all critical verticals.

12:00 - 12:30 pm – Activity/Q&A
12:30 pm – Certficate Handouts and Networking Tea/Coffee & snacks

Limited seating for 20 people. For P@SHA companies only

To download the flyer, click below

www.pasha.org.pk/_data/userfiles/Activate_your_brand_Lahore.pdf