eAccess Solutions to implement Siebel CRM at Atlas Bank
Posted on Apr 28, 2008 05:56 AM -0400
Atlas Bank Limited, member of the Atlas Group, announced the decision to procure and implement the Siebel Customer Relationship Management (CRM) solution from Oracle Corporation. In doing so, Atlas Bank will become the first bank in Pakistan to implement the solution across the board and cover for all customer-management areas within the bank’s various business units.
The solution is being implemented by eAccess Solutions, a subsidiary of Access Group and the local Certified Partner for Oracle’s Siebel CRM solution. Siebel CRM will provide Atlas Bank a 360-degree view on its customers at all touch points, from the contact center to the branch, from Credit Origination to Collection, from marketing to sales and service and will make Atlas Bank a truly customer centric organization.
In this regard, a signing ceremony was held between Atlas Bank Limited and eAccess Solutions.
Imran Qureishi, President, Access Group, said “Access Group is extremely pleased to have been chosen as Atlas Bank’s partner for the deployment of Oracle Siebel CRM Application, Enterprise Edition. As Certified Siebel Partner, Access brings in-depth product knowledge and expertise to facilitate the largest financial sector deployment in the country.”
The decision to implement the Siebel CRM is in league with Atlas Bank’s business strategy to invest extensively in IT infrastructure development with the sole focus on better customer service throughout the country.
Speaking at the occasion, Mr. Aziz Rajkotwala, CEO and President, Atlas Bank Limited said, “The enterprise-wide deployment of Siebel CRM would allow us to organize all our internal processes in-line with customer expectations and enable us to give a bigger value back to them for their business with us.”
