Afiniti enhances human interactions in large enterprises by efficiently pairing customers with employees based on predicted interpersonal behavior. Afiniti pairs callers and agents on the basis of behavior. Using big data analytics, Afiniti analyzes customer data from third parties and internal client data to provide a holistic view of individual customers and agents. Then they use artificial intelligence algorithms to determine the optimal fit between callers and agents. We refer to this process as Enterprise Behavioral Pairing™, or EBP™.