Pakistan Software Houses Association for IT & ITES (P@SHA) is the trade association representing the Pakistan IT & ITES sector. It was registered in 1993 which
Pakistan Software Houses Association for IT & ITES (P@SHA) is the trade association representing the Pakistan IT & ITES sector. It was registered in 1993 which also makes it one of the oldest ICT associations in the region. P@SHA is the only Pakistani entity globally registered with & recognized by institutions such as the World Information Technology and Services Alliance (WITSA), ASOCIO (Asian Oceanic Computing Industry Organization) and APICTA (Asia Paciﬁc ICT Alliance). With over 450 member companies nationwide, P@SHA has been the voice of the industry, advocating policy initiatives and working towards creating a high growth sustainable business environment in the country.
Now in its 16th year, the annual P@SHA ICT Awards aim to provide recognition to the software and service companies of Pakistan by providing them with an opportunity to gain local, regional and international exposure through on-going promotional activities. The P@SHA ICT Awards honours companies at the cutting edge of technology innovation. The awards recognize the achievements of home-grown Pakistani innovators hence, acknowledging creativity, innovation and excellence in Pakistan’s Information and Communications Technologies sector.
P@SHAPakistan Software Houses Association for IT and ITES (P@SHA) was initiated by a number of software houses in an attempt to create a functional trade association for the IT industry in Pakistan. Aiming to protect the rights of its members; P@SHA lobbied with the government to initiate policies and create an environment that would attract more firms to join the industry. Over the course of the last fifteen years, P@SHA has broadened its scope to include other IT enabled services companies such as Internet Service Providers, Call Centers etc. 14th Floor DPL Pvt Ltd, ISE Tower Jinnah Avenue, Islamabad, Pakistan