Wednesday, October 11th, 2017. 8:00 am PKT.

Islamabad — P@SHA is pleased to announce the appointment of Shehryar Hydri as the new Secretary-General of the Association. He will take charge of P@SHA from Jehan Ara, who will continue as President and will focus on further developing the NEST I/O, P@SHA’s flagship project. Both Shehryar and Jehan will be reporting directly to the Chairman. To ensure strong collaboration with the Government and other key stakeholders, Shehryar and the P@SHA Secretariat will now be based out of Islamabad.

The Karachi office will continue at the NEST I/O and the Lahore office will be restarted in the near future. As Secretary-General, Shehryar will be responsible for all financial, operational and strategic matters of P@SHA under the guidance of the recently elected CEC and Chairman.

Shehryar has two decades of diverse experience as a Tech Entrepreneur and Marketer, founding and scaling cross-functional teams that have delivered products and services for some of the top brands in the world.

Prior to joining P@SHA, Shehryar was the Director, Marketing & Operations at Convo and a member of the Convo board. He also served on the Advisory Board of Ingrain.io (formerly Groopic) which was recently acquired by KeepTruckin.

Shehryar also co-founded Trango Interactive, one of the pioneering game development and CGI studios of Pakistan. Trango was nominated in the Red Herring Asia 100 list within two years of its formation and delivered world-class content for some of the most well-known games and consumer brands in Europe and North America. He did his MBA from IBA Karachi.

“We welcome Shehryar to the team and are confident that his leadership will enable the Association to continue its mission of creating a high-growth, sustainable IT & ITES business environment in the country,” said Barkan Saeed, Chairman P@SHA.

About P@SHA

Pakistan Software Houses Association for IT & ITES P@SHA is the sole trade association in Pakistan representing the industry. It was registered in 1993, which also makes it one of the oldest ICT associations of the region. P@SHA is the only Pakistani entity registered with & recognized by institutions such as the WITSA (World Information Technology and Services Alliance), ASOCIO (Asian Oceanic Computing Industry Organization) and APICTA (Asia Pacific ICT Alliance). With over 500 member companies nationwide P@SHA has been the voice of the industry, advocating policy initiatives and working towards creating a high growth sustainable business environment in the country.

Shehryar can be contacted at sg@pasha.org.pk