Industry Engagement Associate

Job Summary

Pakistan Association for Software Houses (P@SHA) is the licensed trade-body association for IT and ITeS industry in Pakistan. It is the single, official voice at all levels. We’re looking for self-driven passionate individuals, looking for a purpose-driven job, and work on initiatives that can benefit entire industry. Do you think you fit the description? Look for available openings and join our team!

Send your resume and cover letter to with job title in the subject line.


  • Assist in the development and implementation of strategies aimed at increasing industry engagement and partnerships.
  • Collaborate with P@SHA members and industry partners to understand common challenges and opportunities, and assist in finding solutions.
  • Provide support to P@SHA members by assisting with business development initiatives, collecting and sharing market intelligence, and offering other resources as needed.
  • Assist in organizing and participating in industry events, including conferences, workshops, and networking events. Help with event logistics, promotion, and follow-up activities.
  • Contribute to the promotion of P@SHA and the IT & ITeS industry in Pakistan through various channels, including social media, newsletters, and media outreach.
  • Maintain accurate and up-to-date records of industry partnerships and engagement activities, ensuring that all relevant information is documented and organized.
  • Assist in the development of provincial strategies aimed at expanding the member base and increasing P@SHA’s presence in assigned locations.
  • Conduct research and analysis to identify potential industry partners, trends, and opportunities that can contribute to the organization’s goals.
  • Handle administrative tasks related to industry engagement, such as scheduling meetings, maintaining contact lists, and responding to inquiries from members and partners.
  • Collaborate with other teams within P@SHA, such as marketing and communications, to ensure a cohesive approach to industry engagement and promotion.
  • Assist in any additional tasks or projects as needed to achieve departmental goals.

Skills & Qualifications

  • Bachelor’s or Master’s degree in CS, Business Administration, Marketing or Public administration.
  • At least 3-5 years of the relevant experience
  • Cross-sectoral relationship building and management with stakeholders
  • Prior experience in Sales, Business Development, Marketing and/or Communications
  • Strong problem solving and negotiation skills
  • Pro-active with a self-starting work approach
  • Detail-oriented with the ability to multitask
  • Must be adaptable to changes and able to work under pressure

Salary will be based on experience and qualifications.

Job Type: Full Time
Job Location: Karachi Lahore
Organizational Pillar: Industry Engagement
Role Level: Mid Level (3-6 Years)

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