The Bank of Punjab selects C Square to deploy Genesys


KARACHI, June 9, 2018 – In its vision and aspiration to innovate & lead in the Customer Experience Management domain, BOP signed C Square to deploy Worlds # 1 Contact Center/CX Solution provider Genesys. During this fast-paced digital transformation of Customer Engagement, BOP realizes the need to be ready to service today and tomorrows customers in a more Consistent and Personalized manner across all touchpoints. In addition, C Square is also tasked to replace the legacy CRM with its latest Enterprise-wide Avantage CRM to enhance the experience and consistency towards their customer experience journey. As BOP aspires to lead in the financial sector of Pakistan, they have selected Genesys keeping in mind a long term vision for automation and efficiency in the Customer Experience domain, by adapting digital engagement tools and “Kate” blended Artificial Intelligence-based bot in the future.

Mr. Mohamed Afifi –  Managing Director – Middle East Genesys

“The rise of more banking customers in Pakistan has to endeavour new type of consumer who demands a true omnichannel platform ‘banking customers has grown 10 folds in the last decade and still not up to 12% of the Population ‘we still have a big opportunities of growth in such a fast-growing economy, we are pleased to be the platform of choice for Digital consumer banking in Pakistan”

This agreement identifies areas of collaboration between the two institutions, the signing took place at C Square’s office in Karachi and was attended by senior management from both organizations including Mr. Syed Muhammad Naqvi – Head Contact Center, Mr. Farrukh Saeed – Head ADC and Mr. Zohaib Khalid – Manager Contact Center from BOP, and from C Square Mr. Ahsan Mashkoor CEO, Mr. Hassan R Shaikh CTO, Tanvir Hussain Head of Sales South, Abdul Rafay Head of Marketing, Sameer Javed Head of PMO and Syed Tausif Head of Presales.

After successfully deploying more than 60 Contact Centers across EMEA region with the ultimate Customer Experience,  C Square has included another bank ‘BANK OF PUNJAB’ to the list! Maintaining a strong focus on delivering value through close collaboration with clients, in-house experts and innovative forward-looking solutions, C Square has evolved into one of the fastest-growing Customer Experience Management solution provider in EMEA region.

On the other hand, The Bank of Punjab (BOP) ( is one of the prominent financial institutions of the country with PACRA Ratings: AA – Long Term and A1 Short Term. Fortified with years of banking expertise and driven by the strategic goals set out by their board of directors and senior management, the bank has invested in revolutionary technology to have an extensive range of products and services. The bank’s extensive portfolio encompasses all facets of banking.