Call for Proposals: Hiring of Official PR Firm

The Pakistan Software Houses Association for IT and ITeS (P@SHA) invites proposals from qualified and experienced Public Relations (PR) firms for the role of Official PR Partner.

We are seeking a firm that can help amplify P@SHA’s voice both nationally and internationally, while effectively managing communications and public perception. This partnership will play a key role in shaping narratives around Pakistan’s IT industry and P@SHA’s position as its representative body.

Scope of Work

The selected PR firm will be responsible for:

  • Enhancing P@SHA’s Visibility: Position P@SHA as a leading voice for Pakistan’s IT industry locally and globally.
  • Strategic Communications: Develop and implement PR strategies aligned with P@SHA’s values.
  • Stakeholder Engagement: Strengthen relationships with the government, private sector, media, and international partners.
  • Crisis Communication: Proactively manage reputational risks and crises.
  • Policy & Perception: Support advocacy efforts and improve public perception of Pakistan’s IT industry.

Submission Details

Access the Full RFP

📄 Click here to download the complete RFP document and submission guidelines