Founded by leading software and IT companies, P@SHA was established to strengthen Pakistan’s technology sector through industry collaboration, policy advocacy, government engagement, global outreach, and capacity development initiatives that support long-term industry growth.
Driving advocacy, collaboration, and industry development since 1992.
Pakistan’s growing network of software houses and IT-enabled service providers.
Marketing & outreach, policy & strategic initiatives, finance & operations, and special initiatives.
P@SHA operates through a structured framework led by the Central Executive Committee (CEC), supported by sector committees, the Secretariat, and operational teams working collectively to strengthen Pakistan’s IT industry and support member organizations.
Strategic leadership and governance for the IT Industry
Industry-Focused Committees led by CEC
Operational execution & member support
Expanding partnerships and market reach
Shaping and enabling policy and reforms
Driving financial and operational excellence
Leading impactful programs and initiatives
Driving cross sector initiatives for ecosystem growth
Ensuring seamless organizational processes
Today P@SHA is over 2250+ members strong and remains the only National IT Association demonstrating its commitment to the growth of the IT sector in Pakistan.
P@SHA supports member organizations in building a conducive environment to operate while lobbying with the Government, building a global brand and visibility, and initiating programs to build skills and capacity within Pakistan’s IT industry.
The association acts as the collective voice of the industry and continues to address challenges that individual companies cannot manage independently.
Providing input on policies, legislation, and incentives related to the IT industry.
Sponsored career events and salary surveys are conducted regularly to support sector development.
Encouraging the creation of policy frameworks that support continued growth and development.
Promoting Pakistan’s IT industry globally through trade and technical delegations.
P@SHA has made consistent efforts to ensure the right policy frameworks are employed for continued industry growth and development. Efforts to promote Pakistan’s IT industry internationally are being channeled through trade and technical delegations sent to all corners of the world.
P@SHA has also gained international recognition through awards in the Asia Pacific ICT Awards. Pakistani companies are involved in leading-edge work, contributing significantly to the growth of the software, services, and outsourced industry.
International acknowledgment of Pakistan’s growing technology sector.
Representing Pakistan’s IT industry across international markets.
Pakistani companies advancing software, services, and outsourcing worldwide.
