Digital Media & Communications Manager

Job Summary

P@SHA is the sole licensed trade-body association for IT and ITeS industry in Pakistan. It is the single, official voice at all levels.

We’re looking for self-driven passionate individuals, looking for a purpose-driven job, and work on initiatives that can benefit entire industry.

Do you think you fit the description? Look for available openings and join our team!

Send your resume and cover letter to with job title in the subject line or apply via the website.


  • Develop efficient and effective marketing strategies for P@SHA
  • Manage and optimize digital channels, including website, social media, email, and other platforms
  • Create engaging content for digital platforms, including but not limited to social media posts, blog articles, videos and infographics.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Deploy successful marketing campaigns from Planning to Execution
  • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

Skills & Qualifications

  • At least 5-8 years of the relevant experience
  • Bachelor’s or master’s degree in marketing, communications, digital media, or related field
  • Prior experience of marketing and identifying target audience
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwards campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Proven experience in digital media management, including social media, content creation, and website management. Excellent interpersonal, communication, and presentation skills
  • Excellent problem solving, critical and strategic thinking
  • Pro-active with a self-starting work approach
  • Must be adaptable to changes and able to work under pressure
  • Knowledge of the issues faced by IT Industry will be preferred

Job Specifications

Location: Lahore & Islamabad

Salary will be based on experience and qualifications.

Job Type: Full Time
Job Location: Islamabad Lahore
Organizational Pillar: Marketing & Communications
Role Level: Senior (6+ Years)

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