London, UK | June 9–13, 2025

HBL P@SHA Konnect brought a high-impact Pakistan session to London Tech Week 2025, organized in collaboration with the Pakistan Software Export Board (PSEB), showcasing Pakistan’s growing technology landscape to one of the world’s biggest tech gatherings.

London Tech Week 2025 ran June 9–13 at Olympia London, drawing more than 45,000 tech leaders, investors, and innovators from around the world. As part of the week, HBL P@SHA Konnect organized a high-impact session in collaboration with the Pakistan Software Houses Association (P@SHA) and PSEB, dedicated to showcasing Pakistan’s growing technology landscape to a global audience.

The week’s centerpiece was a dedicated Pakistan Pavilion at Olympia London, spearheaded by PSEB in collaboration with the Trade Development Authority of Pakistan (TDAP), featuring 14 leading Pakistani technology companies. To extend the impact beyond the exhibition floor, PSEB organized a networking reception on June 12 in collaboration with the Pakistan High Commission UK, TDAP, OPEN London, and P@SHA, bringing together investors, global tech firms, diaspora leaders, and Pakistani tech stakeholders for an evening of deal-making and community building.

The UK is Pakistan’s second-largest destination for IT and ITeS exports, accounting for roughly 10% of the total — making London Tech Week a strategically important stop on the country’s tech diplomacy calendar. Prime Minister Shehbaz Sharif welcomed the momentum from the visit as reflecting Pakistan’s growing digital footprint and global ambition.