The Pakistan Software Houses Association for IT and ITeS (P@SHA) invites proposals from qualified and experienced Public Relations (PR) firms for the role of Official PR Partner.

We are seeking a firm that can help amplify P@SHA’s voice both nationally and internationally, while effectively managing communications and public perception. This partnership will play a key role in shaping narratives around Pakistan’s IT industry and P@SHA’s position as its representative body.

Scope of Work

The selected PR firm will be responsible for:

• Enhancing P@SHA’s Visibility: Position P@SHA as a leading voice for Pakistan’s IT industry locally and globally.
• Strategic Communications: Develop and implement PR strategies aligned with P@SHA’s values.
• Stakeholder Engagement: Strengthen relationships with the government, private sector, media, and international partners.
• Crisis Communication: Proactively manage reputational risks and crises.
• Policy & Perception: Support advocacy efforts and improve public perception of Pakistan’s IT industry.

Submission Details

• Deadline: June 6th, 2025
• Email Proposals To:
  brand@pasha.org.pk,
  secretariat@pasha.org.pk
• Email Subject Line:
  “Proposal for Hiring of Official PR Firm – [Your Firm’s Name]”

Access the Full RFP

 Click here to download the complete RFP document and submission guidelines